Your local hairdresser.


Your local lawyer.


Your local plumber.


Your local dentist.

Discover our new campaign!

Bringing consumers and businesses together in communities across the nation has been our mission for over 100 years. This is at the core of our new & exciting brand campaign – Yellow Pages is your community!

We would like to introduce you to our 4 fictional characters Serge, Anne, Mark and Kim. From your local hairdresser to your local dentist, check out the stories of these neighbourhood business owners.


We are also happy and so very proud to share that the campaign is 100% Yellow Pages created, produced and managed, show casing the immense expertise & resources we have internally. Please keep your eyes open for our display, audio and video advertising as well as social media posts and ads. Remember to like, share, comment.

Meet Serge!

  • Outdoor enthusiast

  • Regular customer at his local tailor

  • Terrible cook but does amazing pancakes

  • Gives the best hairstyles in your neighbourhood!

Find your local hairdresser

Meet Anne!

  • Passionate globe-trotter and red wine aficionado

  • Supports her local gym

  • Always cries at sad movies

  • The best legal representation in town!

Find your local lawyer

Meet Mark!

  • Loves his vegetables locally grown

  • Huge football fan

  • Makes his pilsner at home

  • Thinks he is a great singer…but he is not!

  • The local expert at repairing things you can’t

Find your local plumber

Meet Kim!

  • Runs 5 times a week…when she isn’t gaming all night

  • Always buys flowers from her local florist

  • Adores her dog Pebbles

  • Skilled at making smiles brighter in your community

Find your local dentist

Solutions for Local business owners

Are you are a local business owner like Serge, Anne, Mark and Kim? If so, we can help connect you with current and potential customers. Grow your digital presence with our Ecommerce, Direct Mail, Placement on and Search Engine Marketing solutions. Let Yellow Pages work over time for you!


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Direct Mail

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Placement on

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Search Engine Marketing

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Yellow Pages is your Community

is a brand initiative that promotes local business owners through 4 universal yet unique characters: a hairdresser, a lawyer, a plumber and a dentist.

Through this campaign, Yellow Pages encourages both business owners and consumers to support their local communities!

Yellow Pages™, Walking Fingers & Design™,™,™, Canada411™, are trademarks of Yellow Pages Digital & Media Solutions Limited in Canada. All other trademarks are the property of their respective owners. © 2020 Yellow Pages Digital & Media Solutions Limited. All Rights Reserved.

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